Best Practices For Marketing To Buyers “In The Cloud”
“Cloud computing” is a very hot topic, and like social media, subject to much debate about “what is cloud computing?” and “what does it mean for business?” Simply stated, cloud computing lets your...
View ArticleGet Organized For B2B Community Marketing
After testing the social media waters through much of 2009, I see B2B marketers waking up to the fact that successful social execution requires more than setting up group pages on LinkedIn, opening a...
View ArticleJoin Harte-Hanks And Me To Learn How To Integrate Social Media Into B2B...
Tomorrow Harte-Hanks will host a Webinar about how social media and online communities influence business buyers. I am a featured speaker along with Kevin Kerner of Mason Zimbler US, a Harte-Hanks...
View ArticleFour Ways to Engage Your Socially Active Customers
If I have any (small) regrets about leaving Forrester Research, it’s that I miss working with folks like Augie Ray each day. I found his recent research on the growth in the number of people who...
View Article3 B2B Buyer Behavior Principles: Segmentation, Personas, and Profiling
Business-to-business marketers have long struggled to reach decision makers and measure marketing results. Over 50% of the almost 570 respondents to my 2006 Forrester survey put these two issues at the...
View ArticleTwitter Popularity May Soar, but the Noise-to-Value Ratio Remains High
Sysomos, a Marketwire company that provides social media monitoring and analytics capability, recently published an interesting study it conducted on Twitter´s growth in 2010. In comparing Twitter...
View ArticleLive From the Summit On Customer Engagement, 2011 Edition
This is my third time attending Bill Lee’s annual summit for customer reference professionals. This event expanded beyond reference programs to include a variety of ways to engage with customers and...
View ArticleTo Honor Social Media Day: “Hug Your Community”
Social media is a misnomer. It’s not about “media” — which is the channel by which communication gets delivered. It’s about “community”: people getting — and giving — help, advice, and support from...
View ArticleSVForum Marketing SIG Hosts SVESMC Community to Talk about Social Business
Like the title of this post? I’m trying to fit in all the right buzz words and acronyms to describe a panel discussion that I will moderate December 12. Speaking of buzz words, here’s one that has...
View ArticleWhy Must Future MBAs Know More About B2B Buyers?
Segmentation, targeting, and positioning. These are foundational concepts of any good MBA course focused on market strategy. If you don’t start with “who” you want to reach — and understand whether or...
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